CHALLENGE
Insurance comes with its own set of challenges - paperwork, bureaucracy and confusing jargon.
INSIGHT
With the world going digital and information grabbed with a touch of a button or a swipe of a screen, people expect even the most administrative of tasks to be done using their mobile.
SOLUTION
As part of the restructure of Allianz to launch the new direct insurance offering globally a new brand positioning was developed supported by assistance with their digital services and solutions and an ATL roll-out with five spots including a viral social clip two weeks before launch.